As a means of product distribution, network marketing has been around for a very long time. The late 1800’s saw many new companies employing door-to-door salesmen to distribute anything from books to bibles to remedies. Familiar names like Watkins were selling liniment in the 1860’s and the California Perfume Company (or Avon as we know it today) was founded in the late 1800’s.
In the early 1900’s, the Fuller Brush Company made its debut along with the Electrolux vacuum cleaner and Britannica encyclopedias. By the 1940’s a company called California Vitamins found they could increase their sales by having more sales representative sell a small amount of product each rather than the traditional method of having a few sales representative sell a lot of product. They also discovered their increasing customer base was made up of family and friends of their existing sales representatives. Later changing their name to Nutrilite Food Supplement Corporation, they created new sales representatives from their customer base and a commission system was developed. By rewarding both teams and individuals for their sales efforts, network marketing was born. In the late 1950’s, and based on the same network marketing concept, two inspiring entrepreneurs founded Amway (short for “the American Way”). Fifty years later this well established network marketing company is still going strong.
Also known as MuIti-Level Marketing or MLM, it is estimated there are more than 50 million people worldwide involved in network marketing, generating almost 100 billion in annual wholesale revenue. Recognized as one of the fastest growing industries in the world today, more and more companies are choosing to capitalize on this growing trend and sell their products directly to the consumer.
Network marketing provides people the opportunity to build a network of distributors, providing everyone the equal opportunity to help others and make money in the process. It is a marketing system that allows anyone to start from the bottom and move to the top by building their own business. And one of the greatest advantages of MLM’s is that it gives you the opportunity to enjoy making new friends and helping others while receiving a residual income.
Network marketing can be a very productive business providing you with a very fulfilling lifestyle. Billionaire John Paul Getty is quoted as saying, “I would rather have 1% of the efforts of a hundred people rather than 100% of my own effort.”
A good MLM program is the best business to get involved with and your own efforts are what make it happen. With minimal investment and an exceptional compensation plan, network marketing offers anyone the opportunity to build a successful business while helping others to do the same.
People helping people. That’s what it’s all about, and truly the real rewards of network marketing!
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